So, let’s face it: PR is not the NCAA’s strong suit. Of all the things the organization struggles with, this might be No. 1. Of all the people guilty of a lack of nuance when discussing issues surrounding major college athletics, the NCAA’s spokespeople (be they official or de facto) could be the worst offenders.
We are reminded of this every time they simply deny athletes should be paid rather than point out they already are (and have been almost from the beginning) paid, and yesterday’s response from the organization following the news that football players at Northwestern have started an effort to unionize probably did nothing but blow a bigger hole in the organization’s credibility on this issue with the general public. Continue reading